LinkedIn Ads Tutorial
- Description
- Curriculum
- Reviews
This comprehensive LinkedIn Ads course is tailored for beginners looking to break into B2B advertising using the world’s leading professional platform. You’ll learn how to plan your ad spend, select the right campaign objectives, build precise audiences, and avoid costly mistakes.
The course covers essential concepts like:
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CPM and frequency-based budgeting using a LinkedIn Ads Calculator
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Building targeted audiences with job titles, seniority, company filters, and exclusions
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Setting up remarketing campaigns using Thought Leader and Conversation Ads
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Prospecting with account-based marketing (ABM) strategies
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Optimizing bid strategy, ad formats, and conversion tracking
You’ll also get practical walkthroughs on launching your first campaign, naming conventions, choosing the right ad formats, and setting up KPIs using both leading and lagging metrics.
Whether you’re preparing for a digital marketing role or running ads for clients, this course will equip you with a structured, performance-driven approach to LinkedIn Ads.
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Course QuizTest your understanding of LinkedIn Ads fundamentals with this quick quiz. You'll be assessed on key concepts such as targeting, budgeting, campaign types, ad formats, and best practices for launching effective B2B campaigns. Ideal for beginners looking to validate their knowledge before running their first LinkedIn Ads campaign.
